The vision behind Petal Sparkling Botanical Blend, was to deliver something better than what its founder and CEO Candice Crane’s generation grew up drinking.
They were told that diet sodas would make them skinny and were healthier than normal sodas. But, as Crane said in a Forbes article in 2018, there has been a conscious shift in thinking about how we fuel our bodies. So, in 2017, she bottled up her first blends and set out to make unhealthy sugary drinks a thing of the past by offering a healthy, tasty alternative – while honouring her two grandmothers and their tea-making tradition.
Crane was born in Johannesburg, South Africa. Her grandmothers who both used to vacation by the ocean in Plettenburg Bay, shared the sacred tradition of 4-o’clock teatime. They would make their own teas; grandmother René’s favourite being rose petal and grandmother Zelda’s being mixed floral tea blends which she sewed into sachets. “I always looked up to my grandmothers and their ability to run a household and family – that is for me the building block of any successful business,” she says.
Crane’s family moved to Chicago in 1987 when she was only 3 years old. It was her father’s job in manufacturing and packaging that took them there and Crane learned a lot from him. “Entrepreneurship definitely runs through my blood. After years of working in marketing, I decided to become a full-time botanical alchemist,” she smiles.
Alchemy had been a long-time hobby of Crane’s and she has always been fascinated with botanicals. She started to look at ways of incorporating antioxidants and ancient botanical essences and elixirs into a sparkling water and succeeded in creating a healthy beverage with fun vibes.