WomanScape
  • Home
  • Stories
    • ArtScapes
    • Business & Leadership
    • Changemakers
    • Editor’s Note
    • FoodScapes
    • Interviews
    • REEL Talk
    • Sipping Rooh Afza
    • Travel
    • Week In Review
    • WS Cares
    • WS Explores
  • WS Magazine
  • Shop
  • Cares
  • Contact
No Result
View All Result
Cart / $0.00

No products in the cart.

  • Login
  • Register
WomanScape
  • Home
  • Stories
    • ArtScapes
    • Business & Leadership
    • Changemakers
    • Editor’s Note
    • FoodScapes
    • Interviews
    • REEL Talk
    • Sipping Rooh Afza
    • Travel
    • Week In Review
    • WS Cares
    • WS Explores
  • WS Magazine
  • Shop
  • Cares
  • Contact
No Result
View All Result
Cart / $0.00

No products in the cart.

  • Login
  • Register
WomanScape

Claire Marin and the Secret Life of Bees

Rose McInerney by Rose McInerney
01-15-2020 - Updated on 10-31-2020
in Changemakers, Living Library
Reading Time: 6min read
Home Changemakers
Share on FacebookShare on Twitter

“The honey-rye whiskey takes you to an unexpected place, from (its) peppery start – spiraling around the tip of your tongue – to the languid motion, as it slips pensively down the throat (and) into the gullet.” Forbes

This is not the first time the sweet taste of honey prompted a woman to build a hive of happiness. When Claire Marin was introduced to beekeeping in 2003, it became the catalyst for a new life, the creation of a start-up company and a meaningful way to help influence her local community in the Catskill region of New York state. But what I really wanted to know was why a top advertising executive would leave her job for a beekeeping hobby?

Claire is the founder and CEO of Catskill Provisions, which produces Honey Rye Whiskey and a host of other artisanal products like pancake and waffle mix, aged honey apple cider vinegar, and chocolate honey truffles. Her love of bees and honey are the core of her business.

(Photo Credit: David White Studio NYC)

Beekeeping became an obsession for Claire who studied the work ethic and female-centric nature of bees. Claire’s deep and instant connection prompted her to recognize a common thread she also saw in women. Bees do what women do every day – they make things happen with hard work and adaptability.

This insight surfaced after I first met Claire at a whisky tasting event in New York City in late December of 2017. Her impressive business success was eclipsed only by her desire to help others in the Catskill community.

Claire was one of a number of forward-thinking advocates who recognized the potential of the Catskill region located about 100 miles north of NYC in the Appalachian Mountain range.

The farm-to-table craze in the food industry had become wildly popular in 2010, and both the marketability and long-term health benefits were gaining momentum. Claire hoped to capitalize on the Catskill’s unique wildflower honey and natural vegetation. Despite becoming an overused term, the farm-table movement was refreshingly positive because it also celebrated farmers and connected them to chefs and mixologists!

The Catskills, once an economically challenged area, has blossomed into a revitalized tourist industry with a host of boutique restaurants, charming hotels, and artisanal shops.

Naturally, all kinds of local organic products have made their way into the product line of Catskill Provisions, including organic wheat stone ground in their pancakes.

Because it’s expensive to certify every ingredient as organic, not all of the Catskill products have this label. But their chefs have forged a trusted relationship with local farmers and beekeepers to ensure the highest quality ingredients. (To learn more about their products, visit CatskillProvisions.com)

(Photo Credit: Aurora Satler)

Despite Claire’s advocacy and company success, there was still a larger question that bothered me when I attended the New York City tasting. Sure, I was distracted by the yumminess of her product offering after I snafued the last whiskey taster.

As a self-professed wine connoisseur and, at best, a curious neophyte whiskey voyageur, the Catskill whiskey was unlike anything I had tried. Its deep golden color hinted at the honey flavor, but the sweet taste was balanced by a smooth yet tart nutty flavor.

Why did Claire, who did not have a drop of industry experience in product development nor production, give up her former executive lifestyle, not to mention the swanky travel opportunities that came with her job? From a business perspective, Claire zeroed in on the money to be made in products that contained two words: organic and local.

Furthermore, she knew a thing or two about distribution – Catskill Provisions is currently sold in NY, NJ, PA and CA. All this was certainly bolstered by the fact that the whiskey industry was also rapidly growing.

What you don’t see in her resume, however, is the pivotal reason and truth that mitigates the riskiness of Claire’s venture: she understood the secret life of bees!

Claire harnessed the skills that came naturally to her, while carefully exploring the possibilities for honey products because she understood the lessons manifest in nature. Bees provide clues or ‘secrets’ about life. They teach us to follow our natural inclinations and to harness the industry that comes from organization, a collaborative work ethic and a commitment to their mission.

The queen bee is the largest, most powerful, female bee in the hive colony. Her role is twofold: to direct the activity in the hive and to lay eggs. Without her, the bees lack direction and nothing gets done. This full-on approach sounds a lot like Claire’s abilities, not to mention most of the women in my life!

In fact, these truths have become a guiding mantra for Catskill Provisions. They appear on the website, simply stating: “We ought to do good to others as simple as a horse runs, or a bee makes honey, or a vine bears grapes season after season without thinking of the grapes it has borne.” Marcus Aurelius

The coincidental thing when speaking to Claire was how she reminded me of a character in a favorite book of mine that just happens to be called, The Secret Life of Bees. August is a central character who supports an industry of women and happens to be a beekeeper. In this fantastic story by Sue Monk Kidd, August bottles (you guessed it!) honey and uses her power and compassion to help her community and heal women.

Admittedly, Claire’s challenges are different from August’s, whose story is set in North Carolina during the mid-1900’s. August confronts the pervasive roots of slavery and suffers through the persistent gender and racial divides. But Claire is no stranger to cultural and gender discrimination. Born in Madrid and raised in New York, Claire worked for fourteen years in industries dominated by men when she was a commodities trader and advertising executive.

Today, Claire is still breaking stereotypes as a whiskey producer. With the opening of a new distillery, she will be one of only a small handful of female distillers in an industry of over 1,300 across the United States.

The goodness inherent in Claire’s investment in her dream life and the Catskill Provisions business continues to multiply. With an onsite tasting room and new products like the NY York Pollinator Vodka and NY Pollinator Gin. Claire continues to give back by earmarking 3% of all proceeds from sales being donated to causes that help protect bees.

Claire is fearless and believes women often make better entrepreneurs than men because they have learned to juggle and multitask. But she also admits there’s a tendency for women to be more insecure and fearful than men. Claire’s cure for this fear? Get to the business of getting the job done.

There’s certainly more to come from Claire. Her business is a hive of activity, as she tends to over 300 beehives in three counties of New York State (Delaware, Sullivan, and Madison). She collaborates with other local beekeepers and epitomizes the possibilities and secrets waiting for us in life.

When we dare to be inspired by the kind of happiness Claire has created, I’ve learned that perhaps “our truest life is when we are in dreams awake.” (Henry David Thoreau)

This year, Catskill Provisions was the

WINNER OF BEST NY HONEY AT THE 2019 NYC HONEY FEST!

To support WomanScape and enjoy the delicious food of Catskill Provisions, visit us at the WS Store

 

Tags: beesblissCatskillsentrepreneurhappinesshoneyselfmade
Share328Tweet205Share57
Previous Post

The Birth of Medusa’s Sting

Next Post

Go to Your Happy Place, Costa Rica

Rose McInerney

Rose McInerney

Rose combines her love of all things artfully-designed to connect women to a shared community of learning and a richer, more fulfilled self. As a passionate storyteller, published writer, and international traveler, Rose believes women can build a better world through powerful storytelling.

RelatedStories

Changemakers

Actress to Author: The Episodic Life of Deborah Goodrich Royce

2 months ago
OLYMPUS DIGITAL CAMERA
FoodScapes

The Happiest of Hours

2 months ago
Next Post

Go to Your Happy Place, Costa Rica

What Does Happiness Look Like?

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

I agree to the Terms & Conditions and Privacy Policy.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

WomanScape

WomanScape

Changing the world through powerful story-telling

Our WS mission is to revisit and share the extraordinary pursuits of people in artful ways that inspire and connect them to the modern-day stories of other changemakers.

Search Our Archives

Find Your Story

  • Trending
  • Comments
  • Latest

Mae Jemison: Don’t Be Limited by Other People’s Limited Imagination

07-12-2019 - Updated on 10-31-2020

Hoelun, the Mother of all Mother’s

05-22-2019 - Updated on 09-22-2020

FEARLESS – Issue 01

Capernaum Nadine Labaki Film Zain Oscar Foreign Film

The Power of Pain in Nadine Labaki’s Capernaum

Double,Exposure,Women

The Leadership Secret: Enough Is Enough

02-21-2021

The Spirit Of Independence

02-14-2021
  • My account
  • Cart
  • Orders
  • Downloads
  • Payment Methods

© 2020 WomanScape, LLC., All Rights Reserved.

  • Login
  • Sign Up
  • Cart
No Result
View All Result
  • Home
  • Stories
    • ArtScapes
    • Business & Leadership
    • Changemakers
    • Editor’s Note
    • FoodScapes
    • Interviews
    • REEL Talk
    • Sipping Rooh Afza
    • Travel
    • Week In Review
    • WS Cares
    • WS Explores
  • WS Magazine
  • Shop
  • Cares
  • Contact

© 2020 WomanScape, LLC., All Rights Reserved.

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms below to register

*By registering into our website, you agree to the Terms & Conditions and Privacy Policy.
All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.
Are you sure want to unlock this post?
Unlock left : 0
Are you sure want to cancel subscription?