You read it here first. It’s certain to be a smash hit at the box office even though I wish it promised us something more.
I’m talking about the movie Ocean’s Eight, which debuts on the big screen June 8th. You’re probably wondering why I’m already disappointed in the movie and its star-studded cast of eight bankable women, including Sandra Bullock, Cate Blanchett, Anne Hathaway, Mindy Kalig, Sarah Paulson, Rihanna, Awkwafina, and Helena Bonham Carter?
Notice my first clue below – a polar bear covering his eyes. It’s taken by one of the best photographers in the world, Michael Aw. The new movie will surely be a fun twist on the all-male cast of the successful predecessors, Oceans 11, 12 and 13, with a cast of beautiful, talented women taking center stage. We’ll all be star-struck and I suppose you can’t argue with an action-adventure and a pirate’s booty of $150 million dollars in diamonds stolen at the famed MET Gala in New York? Nope. I admit Oceans Eight smacks of the same badass-women-marketability as the 2017 box office hit, Wonder Woman.
Yet despite the set up of this power-packed, women-centric cast, and the predictably stellar directorial magic of Steven Soderbergh, I feel like the bear because we’re missing an opportunity to highlight the “ocean” in Oceans Eight.
June 8th is also World Oceans Day (WOD). There’s no coincidental timing of this movie release on the same day. I bet a few slick marketers knew the potential uptake from attaching the release date of the movie to this most important global day. How many fingers will mistakenly stumble onto the Oceans Eight ticketing sites?
WOD was initially started by Canada’s International Center for Ocean Development and the Ocean Institute of Canada. Thousands of events stemming from the True North have become a key focus for raising awareness about the role of the ocean to our survival since the day was introduced in 1992. Sadly, much of the world is still covering its eyes out of ignorance or wishful thinking that the problem will disappear; much like polar bear who is especially vulnerable.
Perhaps I wouldn’t mind so much if Oceans Eight took place in a submarine. Or, what if the gutsy cast of women were battling the real crime – the frightening tons plastic refuse that litter our oceans and contaminate plant life, fish resources and once-safe waterways?
But there’s no mention of garbage, water pollution, or any of these life threatening hazards in the movie.
Instead, the New York MET will sparkle under the bright lights and the women will be in no danger of smudged mascara or soggy hair.
It’s probably unrealistic to think we could translate the publicity and cash from a Hollywood blockbuster into environmental advocacy. Even so, it would have been nice.
Imagine the philanthropic possibilities of connecting this kind of a movie release to the truly dangerous and all-important life-giving cause of saving our oceans. You can read more about the 18 billion pound waste in the National Geographic story pictured below and the disarming photo by Michael Aw.
If movies are a place to dream let’s pretend we’re in Kansas and say to heck with you Hollywood. Enter stage left – WomanScape, Blue Ring, Arica Hilton Galleries and a host of other incredible partners sounding the bell on our own action-adventure. See us locking arms as we share one woman’s heroic story and her virtuoso musical talents, harnessed in symbiotic relationship with Mother Nature.
What is Blue Ring?
Meet Alex Rose. Blue Ring is her creation. Next week on June 8th, Blue Ring will celebrate its one year anniversary as a membership-based organization focused on ocean conservation.
Created for everyone to better understand and protect our seas, Blue Ring’s major fundraising effort stems from an idea to have people to “marry” the ocean. Blue Ring asks people to commit to this cause and utilizes the hashtag #MerytheOcean, which draws on the root word for “mery” or “mer”, meaning “sea”.
WomanScape is incredibly honored and proud to support Blue Ring and its founder, Alex who happens to also be our own in-house scientist and concert violinist. Alex also happens to be an underwater photographer who writes and play her own violin music to the compelling photos she takes while on scientific dives and expeditions.
Participating in Blue Ring’s advocacy costs a mere $25 and includes a digital “Meriage Certificate” along with a blue silicone ring. People can also be “adopted” by the ocean and become “children of the sea”. Its also possible for people to receive a pendant instead of a ring.
Each year ocean vows can be renewed knowing the money will fund the next big project. This year, the money raised will fund different ocean initiatives; the first goal is to raise $5 million for two 1000-meter, dual-classed submersibles built by Deep Ocean Exploration and Research (DOER). So we’re looking to get 200,000 people to meryTM the ocean.
How can you help and inspire others to change the world?
- Follow us on WomanScape and sponsor your family or your team at work to #MerytheOcean at Blue Ring. WomanScape is sponsoring each of our team members this year.
- Pass this message through your online network of friends and family and ask them to share it with others.
- We’re also proud of our WomanScape Art Ambassador, multimedia artist and gallery owner Arica Hilton who is also stepping up efforts at her gallery in Chicago. She’ll be hosting an art event at the end of June (check her site) She’s tapping her global network of people and asking them to care about the ocean and protect it for future generations.
- Follow some of the amazing work of photographers like Michael Aw from Australia. He is the Founding Director of OceaNEnvironment and his work is world renown (oceangeographic.com) as he tackles a host of projects. (www.michaelaw.com)
Know the ocean gives us life. Without it we wouldn’t exist. “No ocean, no life. No blue, no green.”
We hope you’ll stand together with us and pledge to respect, understand, and care for the ocean. Will you take the vow to safeguard our collective futures and this beautiful blue marble we call home? We are the voice of the ocean. It’s time to be loud. For more information, please visit: www.bluering.blue, aricahilton.com and WomanScape as we artfully try to help save Mother Earth.
P.S. If you know any Hollywood stars, maybe you could do us a favor. See if they’ll #MerytheOcean too, and make a bigger ripple effect, even without a submarine.